Virtual Trade Shows

A virtual trade show is a type of virtual event run in an online environment that goes live and stays live online for a limited period of time. It can be considered the online equivalent of a traditional trade show or exhibition, but exhibitors and visitors connect with one another via the Internet, regardless of geographic location, to exchange valuable information.

RFIDs

RFID’s  (Radio Frequency Identification) are quickly becoming the most sought-after method for gaining insight into the behavior of an attendee.  Understand attendee interests and increase your qualified revenue opportunities.  For exhibitors, the best indicator of purchase intent is buyer behavior & duration in your booth.

For the first time, you are now able to understand attendee booth traffic, which ultimately increases your return on investment because you are gaining valuable insight into booth performance and lead potential.

3D, Virtual and Augmented Reality

Using 3 D Animation brings visual insight into the human body, a product in preproduction, or a complex process to life.

The benefits from this technology is that the content can be zoomed, stretched, spun and dragged in an almost infinite
variety of ways. More importantly, this technology brings the products to life. By allowing users to interact with each other to share the experience, you’re guaranteed to give your market a much clearer understanding of your products and services.

EXAMPLES:
Baxter Healthcare Digital Exhibit and iCharity Experience

Monster-Game and AR

NASA Multi-touch Moon Table

NASA Surround Theater 2010

Pratt & Whitney F-35 Engine Kiosk (at Paris Air Show)

Using an iPad For Lead Capture

iPad and Tablet PC programs ease the engagement process for trade show staffers. These lightweight, portable platforms free staffers from the constraints of static demo stations so that they can work the more heavily trafficked aisle areas, providing hands-on interaction and creating natural conversation starters. Programming can include lead capture, video, slide decks, brochures, surveys and more. Best of all, staffers and customers alike can freely navigate the content, quickly creating presentations that are custom-tailored to each prospect’s special interests.

Making an App Or a Game

High-quality digital entertainment is no longer shackled to an office computer or home television. Now, with advances in mobile phones and tablet computing,
it follows users wherever they go.

By using custom designed “advergames” and product demo Mobile Apps, you can bring a product and service to life and promote fun interaction with potential customers.

For more information, just click here to send us an email, or call Dave Sterne at 404.867.2144.